Toyota Rethinks EV Strategy With New CEO
The auto maker’s new boss will confront a question dividing the corporate world: whether to take gradual steps or big leaps ahead in the move to green technology
Jan. 29, 2023 11:33 am ET
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Toyota’s chief executive always said he wasn’t a skeptic about electric vehicles—he was a realist.
Longtime CEO Akio Toyoda called himself a spokesman for “a silent majority” of people in the auto industry who questioned a single-minded focus on EVs. He argued that hybrid gas-electric vehicles like Toyota’s Prius could be just as environmentally friendly, and said other companies were pushing consumers to make a leap into EVs that they might not be ready for, without a charging infrastructure fully in place.
The auto maker’s new boss will confront a question dividing the corporate world: whether to take gradual steps or big leaps ahead in the move to green technology
Toyota Rethinks EV Strategy With New CEO
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